DOTs' Unconference 2018: What I learnt about Creative Internetwork of Humanity
These young participants stood out during DOTs' Impactathons which were short, intensive programs that introduce concepts on social innovation and enterprise and support youth to develop ideas to address specific problems in their communities.
Wednesday, October 31, 2018 | Labels: Creative Entrepreneurship, Creativity, Event Review, IoT, Social Entrepreneurship | 4 Comments
Building Digital Footprints
Are you a trail blazer?
We are now spoiled for choice on who to pick as accountability partners. In addition to that Kuza Biashara is willing to support us, even after the training as we continue working on our digital marketing endeavors.
The sessions were so informative, interesting and engaging. Special thanks go to Paul Hughson the awesome trainer that took us through a huge percentage of the trainings. His attention to detail and ability to draw examples globally and locally was impeccable.
One exciting topic we learnt from Paul was Phygital Marketing. Phygital marketing combines popular trends in physical marketing and digital marketing.
Imagine doing your shopping while waiting for your ride home. Tesco now known as Homeplus banked on Korea's busy lifestyle.They brought virtual stores where the people were. Which was at the subway stations.
The only requirement was to own a smart phone. This is because they would need to use smart phones to shop by scanning the QR code of the images of the items they wanted to purchase on posters stuck on the subway walls.
The online purchase would then be delivered to them once they got home. As a result online sales increased tremendously.
Another store that has really worked on it's phygital marketing is Amazon. So cool!
His words of encouragement and tips on how to improve will go a long way. My take home from Keru was that it is better as a blogger to write one article well than to hastily write many low quality ones. His success on Kuza Biashara's blog also set a great example. It was evident that he actually did what he preached.
Since this is an Art and Tech blog. I will be sharing some of the tips I learnt during the training here with you so stay tuned. You could also subscribe to this blog so that you can receive updates on new posts directly as they come.
We all looked forward to her exciting sessions. She always kept us engaged. The sessions revolved around concepts such as building rapport, eye patterns and perceptual positions just to mention a few.
These concepts are very important for anyone who talks and deals with other human beings, which is all of us. Just be careful when we meet and I ask you a question.
There are specific eye patterns that can help someone tell if you are lying or trying to recall a past experience. Alternatively you could try extend your blinks so that I don't tell if you are lying 😉. I will really miss Avni and her fun sessions.
However more follow up posts are coming soon. So stay tuned, better yet drop your email address on the subscription box on the far right side of this blog for updates on new content.
Special thanks also go to Mugure, Vaines, Esther, Julius, Cleopatra, Stanley, Yvonne, Chris and my fellow ladies for your awesomeness. You are all gems in my life. For all those who organized this training directly or indirectly we are grateful and we will always remember the sacrifices you made for us. Lots of love from me to you.
AA (Auspicious Art)
Wendi Mutisya
Thursday, May 11, 2017 | Labels: Art, Design, Digital Marketing, Internet of Things, IoT, Social Media Marketing, Technology | 21 Comments
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